The role of data warehouses has evolved in today’s analytics-driven environment from simply storing structured data to becoming central hubs for advanced analytics and decision-making. Modern data warehouses now support real-time data processing, integration of diverse data sources (including unstructured and semi-structured data), and scalability through cloud platforms, which has enabled businesses to gain faster, deeper insights, support AI and machine learning initiatives

The sobering reality is that most organizations’ data analytics remain in the early phases, at the descriptive and diagnostic levels that tell a “what” and “why” story but for one reason or another, have either not yet reached the crucial “what to do” phase of the story that prescriptive analytics provides or are drawing their own findings and solutions without the rigid process of prescriptive analysis, which only guarantees failure for the organization’s data-driven endeavo