It cannot be overstated how valuable data has become for businesses, not only in providing critical information that they need but also empowering them to make informed decisions and gain a competitive advantage. Unfortunately, many medium-sized businesses face difficulties in harnessing the full potential of their data, stunting their growth which is crucial in today’s competitive and rapidly evolving business environment...

In today’s landscape, data is a powerful tool that is readily available at a staggering scale and can drive meaningful decision-making and improve performance within the organization...